From Arturo:

It’s a clock. It’s a widget. It’s a site. It’s a dance routine. It’s
catchy.

Whatever it is, it’s one of the more unique brand expressions, online or
off, that I’ve seen in a while.

Not that it makes sense.

http://www.uniqlo.jp/uniqlock/

It’s interesting to note the behavior of this. This isn’t just a site
that people visit. You can take it with you, you can take a mini version
of this clock and put it on your site as a cool little widget.

If you don’t see the dance video pieces, rollover the menu button at the
left and go to the top UNIQLOCK link. To grab the clock and put a mini
version of it on your blog, go to BLOG PARTS. To see how many people are
using this clock, go to WORLD.UNIQLOCK

Here’s the UNIQLOCK in action on someone’s blog (no I have no idea who
that guy is).
http://www.mkmultimedia.net/blog/2007/06/uniqlock.html

I think that once brands realize the potential of this, you’re going to
see a lot more experiences like this. Experiences so portable and cool
that you want to take them and put them on your site and share them with
the world. This isn’t just like forwarding a YouTube video, this is more
like a badge of pride.

“Summary:

A principal Department of Defense agency is looking for programmers, developers or coders to code, support field deployment and maintenance of a new database application which will be used by Army units in Iraq. Scope These are full-time positions (12/7) located at one of the major US Bases in IRAQ. Deployment will be period of 6-12 months. Training on the application software will begin prior to deployment and will take place in Virginia. These positions are available for full time employment or for independent contractors. These positions are available now.

Salary: $240K per year

Bonus: No Federal Taxes if you opt for the 12 month deployment”

http://ajaxian.com/archives/ajax-web-developer-240k-per-year-with-only-one-catch

trailer for new movie -> http://www.apple.com/trailers/paramount/11808/

website for movie -> http://www.1-18-08.com/

background info on possible ARG: http://forums.somethingawful.com/showthread.php?threadid=2556933

The rumor is there are lots of great places to eat around. Let’s have our own map, where everyone can contribute and write short reviews, etc. I’ll send google login by email, so everyone can add their picks.
You can see map at the present state here: Map

Pretty awesome application of the gaming console.

-melissa

Yo….is this thing on?  Check out www.simpsonsmovie.com and make your avatar.  We’ll throw them on the wordpress homepage.

- Jason

What happens to online advertising when web-sites transition from “isolated information silos” to sources of content and functionality? Also, what’s up with all those shiny buttons and gradients? That what we are here to find out!

Below is a list of some things we’ll be talking about it today’s meeting. If I missed anything, feel free to add it in the comments section.

Web 2.0 definition

From Wikipedia:

In alluding to the version-numbers that commonly designate software upgrades, the phrase “Web 2.0” may hint at an improved form of the World Wide Web. Advocates of the concept suggest that technologies such as weblogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, Web APIs, Web standards and online Web services imply a significant change in web usage. As used by its supporters, the phrase “Web 2.0” can also refer to one or more of the following:
• the transition of web-sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users
• a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and “the market as a conversation”
• enhanced organization and categorization of content, emphasizing deep linking
• a rise in the economic value of the Web, possibly surpassing[citation needed] the impact of the dot-com boom of the late 1990s

Also from Wikipedia:

In the opening talk of the first Web 2.0 conference, Tim O’Reilly and John Battelle summarized what they saw as key principles of Web 2.0 applications:
• the web as a platform
• data as the driving force
• network effects created by an architecture of participation
• innovation in assembly of systems and sites composed by pulling together features from distributed, independent developers (a kind of “open source” development)
• lightweight business models enabled by content and service syndication
• the end of the software adoption cycle (“the perpetual beta”)
• software above the level of a single device, leveraging the power of the “Long Tail”
• ease of picking-up by early adopters

To further illustrate what we’re talking about, here is a list of popular Web 2.0 sites

The 10 Most Popular Web 2.0 Sites for June 2007

Myspace
Myspace is perhaps the most popular and widely known of all social networking sites. Myspace set itself apart from its competitors (most notably friendster) by encouraging musicians to create profiles for their bands and by allowing user to modify the look of their profiles (more on that from zefrank).

Wikipedia.org
The non-profit Wikimedia Foundation runs Wikipedia. Wikipedia is “…a multilingual, web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers; the vast majority of its articles can be edited by anyone with access to the Internet.” Mediawiki is the open source wiki software used by Wikipedia and many other wikis. Setting up your own wiki with Mediawiki is relatively easy.

YouTube.com
If you want to see old clips of Americas Funniest Home Videos on your computer, Youtube is the site for you! Developed to be a flickr for video, Youtube allows users to upload clips and then allows other users to comments on them.

FaceBook.com
Facebook, second only to Myspace in popularity, was originally restricted to members with a college or university email address. Recently it has been made available to everyone. Facebook is notable for its organization of people into networks like high school, place of employment, or geographic region. Users are not allowed to modify the style of their page, but can select what kind of content appears on it. Facebook sold its banner rights to Microsoft in a multi-year deal. Therefore, they’re very eager to work with advertisers on alternative ways to reach their users.

PhotoBucket.com
Photobucket is an image-hosting site often used to post avatars on sites like MySpace, Facebook etc. This may explain its high traffic. People who see an image hosted by Photobucket may never know of the sites existence. Interesting…

CraigsList.org
Craigslist is “a centralized network of online urban communities”. Revenue comes purely from paid job ads and apartment listings.

flickr.com
Flickr is an image hosting site, but unlike Photobucket, flickr discourages people from posting their flickr photos elsewhere. Instead, Flickr encourages users to view its site as a destination and allows some limited social networking.

Digg.com
Digg is a community focused news site with “democratic editorial control”. Users submit stories and other users vote on them with a simple thumbs up or thumbs down. Sites that have been featured on Digg often talk about the “Digg effect” , causing them to slow down or even temporarily close due to the huge influx of traffic.

Topix.com
Topix uses an artificial intelligence algorithms that “monitors news from over 50,000 sources and then categorize each story into one or more of the 360,000 news pages, including pages for all 32,500 US zip codes, 5,500 public company and industry verticals, 48,000 celebrities and musicians, 1,500 sports teams and personalities, and many, many more.” Users are then able to comment on, and discuss the news.

WordPress.com
WordPress is a popular open source blog platform that features easy customization through the use of plugins. WordPress.com allows people to create a wordpress blog with limited functionality without needing to touch the code or have a webhost.
Web 2.0 as design movement:
The term Web 2.0 has also been applied to recent online visual trends. This includes so called “web standards” (CSS) but also a particular, almost dogmatic aesthetics. Here are some examples of the term Web 2.0 used in this context.
http://www.photoshoplab.com/web20-design-kit.html
http://www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm
http://www.stripegenerator.com/index.php?page=index

Web 2.0 and advertising:
So, how can Web 2.0 inform online advertising? Are banner ads enough? Are there other types of advertising that can make better use of the Web 2.0 landscape?

One option is using Alternate Reality Games or “ARGs.” An ARG is an immersive game that takes place in real-time and evolves according to participants’ responses. ARGs use multiple media (cell phones, email, and mail etc.) but rely heavily on the Internet. The most Famous ARGs are “the Beast” for the film “AI” and the Halo 2 campaign “I Love Bees”. Similar campaigns have been done for Lost and Heroes.

Boutiques like 42 entertainment deal exclusively in ARGs.

Another now famous campaign was the “That Girl Emily” for court TV. The campaign started as a billboard written by “Emily” outing a cheating spouse and supposedly paid for using the couple’s joint bank account. Then came a blogger site. Many people bought in, but when it was reveled to be an ad campaign, It was viewed as a let down.

So what does this all mean for us? Lets meet at 2pm and discuss.

-stirling

Hey everyone. As the title implies, this creative meeting is about awards shows and the move.

We’re having it on Wed. so that any questions about the move can be asked, answered, and acted upon. So you got questions, bring ‘em.

An interesting article on the irony of awards shows.

The one show winners.

Including our own FedEx banner!!!!

Yay Cabot Norton, Brett Simon, John Heath, Rob Seale, & Michael Conduros. If I forgot someone, let me know.

Some, not all, of the contenders at Cannes: (Mostly pulled from this article.)

Here’s the Shortlist which includes our own FedEx and NFL!!! Credits and links coming shortly.

DOVE “Evolution” : (Ogilvy & Mather)

NIKE “Nike+” : (RGA)

NIKE “Football“- the chain experience

I think this is the same thing as (but if it’s not someone tell me)

Nike “Joga”:

QUICKSILVER “Dynamite” : (Saatchi &Saatchi)

NIKE “Barrio Bonito” : (BBDO Argnetina)

Nike “Run London” : (AKQA)

GUINNESS “Noitulove,” (AMV BBDO)

Burger King Xbox Game (Crispin)

OfficeMax “Holiday Gifts”:Elfing yourself (EVB)

Sky One “Simpsons” http://gprime.net/video.php/therealsimpsons

Adidas’ Adicolor:

Blendtec “Will It Blend”:

Microsoft Windows Vista “Clearification”: (McCANN WORLDGROUP San Francisco)

Verizon “Beatbox Mixer”: (RGA)

Got Milk “Get the glass”

—
Uniqlo (THA Tokyo)

playb3yond (TEQUILA\ Los Angeles)

Push to start (LOWE ROCHE ADVERTISING Toronto)

This is living (LBI London)

Stunning Nikon (McCANN RELATIONSHIP MARKETING WORLDWIDE New York)

Great Pockets (FARFAR Stockholm)

The Internet Walk (FARFAR Stockholm)

Steady hand (BURNKIT Vancouver)

Here are the TV spots.