From Arturo:
It’s a clock. It’s a widget. It’s a site. It’s a dance routine. It’s
catchy.
Whatever it is, it’s one of the more unique brand expressions, online or
off, that I’ve seen in a while.
Not that it makes sense.
http://www.uniqlo.jp/uniqlock/
It’s interesting to note the behavior of this. This isn’t just a site
that people visit. You can take it with you, you can take a mini version
of this clock and put it on your site as a cool little widget.
If you don’t see the dance video pieces, rollover the menu button at the
left and go to the top UNIQLOCK link. To grab the clock and put a mini
version of it on your blog, go to BLOG PARTS. To see how many people are
using this clock, go to WORLD.UNIQLOCK
Here’s the UNIQLOCK in action on someone’s blog (no I have no idea who
that guy is).
http://www.mkmultimedia.net/blog/2007/06/uniqlock.html
I think that once brands realize the potential of this, you’re going to
see a lot more experiences like this. Experiences so portable and cool
that you want to take them and put them on your site and share them with
the world. This isn’t just like forwarding a YouTube video, this is more
like a badge of pride.
